Travel Website

Context

People plan trips independently so they don’t have to rely on a travel agency, can save money on tickets, and stay flexible during the trip. This kind of planning usually involves buying plane/train tickets, booking hotels, arranging transportation within the country, and choosing places to visit (sights/attractions, amusement parks, restaurants).

Сustomer pain points

Planning a trip like this requires using multiple resources. For example:

to buy flight tickets, people use Skyscanner;
to figure out which attractions to visit, they use Google Search and Google Maps;
to book accommodation, they use Airbnb.

This takes a lot of time and energy, so trip planning becomes exhausting and doesn’t feel enjoyable.

Task

A web service where users can set their trip preferences and receive a day-by-day travel plan. All paid items in the plan (e.g., flights, hotels, attraction tickets) can be purchased directly within the same service.

Research

Individual Interviews

4 individual interviews conducted

16 questions

“I don’t mind searching — the exhausting part is stitching everything together into a realistic day‑by‑day plan.”

“I keep jumping between tabs, notes, and maps, and at some point I lose track of what I’ve already decided.”

“The hardest part is figuring out how to get from A to B without wasting half the day on transport.”

“I’ve made mistakes before — wrong dates, attractions closed, or tickets sold out — and it ruins the mood.”

Research findings

Most travelers plan independently to stay flexible and control budget, but end up using 3–6 different services for flights, stays, maps, and activities.
The biggest pain is assembling everything into a coherent day‑by‑day plan (timing, locations, transport) rather than finding options.
Planning is time‑ and energy‑consuming due to constant context switching, comparison, and decision fatigue.
Logistics + costs are the hardest parts: how to move between spots, how long it takes, and what the trip will cost per day / total.
Errors are common (wrong dates, unrealistic schedules, closed attractions, missed pre‑bookings), creating stress and rework.

Ideate

User JTBD

When I’m planning a trip, I want all the information to be gathered in one service, so I don’t have to switch between multiple platforms.
When I have my parameters set, I want to get a day-by-day itinerary with things to do, places to eat, how to move between locations, and estimated costs, so I can confidently understand the plan and budget.
When the itinerary includes paid items (flights, accommodation, tickets, transport), I want to purchase everything directly from the same service, so I can complete my trip preparation in one place without switching between platforms.

Key product hypothesis

If we combine trip parameters, route, map, and bookings in one service, users will plan faster because they currently lose time switching between multiple platforms.
If we show cost per item + daily total + trip total, users will feel more confident and convert more because pricing is currently unclear and scattered.
If we bundle paid items (flights, hotels, attraction tickets) into a single trip cart + checkout, purchases will increase because users prefer not to repeat the process across multiple sites.

User flow

Prototype

Adaptive

Results

Start screen (Trip details input)
Users set the core trip parameters: destination(s), number of days, number of travelers, and preferred transportation mode. The screen sets the scope for itinerary generation and budgeting.
Ticket selection (with trip details panel)
A results list for flights/trains with a fixed side panel that always shows trip details and total pricing. After selecting a ticket, a pop-up confirms the chosen option and key details before proceeding.
Accommodation selection
Curated stays aligned with the itinerary (dates, location, budget). Each option shows price, key amenities, and how it fits the route (e.g., distance to planned areas).
Activities & entertainment selection
Day-relevant attractions, experiences, and restaurants. Every item includes pricing and basic planning info (duration, location, ticket requirements).
Day-by-day itinerary summary
A structured plan for each day with selected bookings, estimated timings, transport between stops, and daily + total cost breakdowns. Users can review the full trip “in one view.”
Route map view
A map that visualizes the itinerary by day, showing stops and the route between them, helping users validate logistics and optimize the plan.